Christina Force


Monday, September 21st 12:45pm – 2:30pm


Times have been tough for commercial photographers and many are looking beyond their local markets, particularly Asia, for additional sources of income. The Asian market place is enormous, wealthy and many advertising agencies are looking to meet and develop relationships with photographers from the US and Europe. Who do you need to know? Who can help connect you with these important clients?

How can you form relationships with reps and art buyers in Asia?

What would you do if a rep or potential client contacts you from Asia? Will you know how to deal with the cultural differences which could make or break a job?

Do you know what Asian market expectations are or might things getting lost in translation? If you don’t have experience working with Asian-based clients you will want to better understand how they perceive your brand and reputation.

And if you haven’t considered shooting for clients in Asia before now, this session will give you some guidance on navigating the complexities of this potentially lucrative region.

PRICE: $75



Helping serious photographers get paid to shoot what they love.

British-born Christina Force pioneered the introduction of New Zealand’s talented photographers to the world. As founder of photo agency The Collective Force, the first of their kind in New Zealand – she secured countless large-scale global photographic assignments from around the world, in particular from South East Asia.

In the meantime, her production company OPTNZ built a reputation for world-class production standards amongst the top shooters and agents from London, Tokyo, New York and beyond.

After 15 years at the helm, she sold both companies and realized her next goal: Help photographers around the world rediscover their passion and promote work they love shooting to dream clients.

Still based in visually stunning New Zealand, Christina works with photographers and agents worldwide through her unique online mentoring programs.

She is the founder and chairperson of the NZ Agents and Producers Association, an AIPA member and speaker, a columnist for The Photographers Mail, and a guest speaker and lecturer at photography events and institutions, including Image Nation (NZ), CATC design School (Australia) and The New York Academy of Film (USA).

Having successfully launched many photographic careers in the Asian market, she is also co-chair of Creative Asia Plus, the first portfolio review event in Asia promoting connections between photographers from around the world and ad agency creatives in the region.

Christina’s mission is to help commercial photographers get paid to shoot what they love, and she specialises in sharing her 30 years of experience working with ad industry creatives around the globe.